I New It
by Freya Dalsjø

I New It discovers innovative shapes and unconventional material combinations

I New It
What exactly defines something as a garment? Fashion designers are faced with certain constraints, some defined by the human body, some based on unwritten but time-honoured traditions and cultural expectations. ‘I New It’ takes all the usual elements that make up a garment – buttons, sleeves, fastenings, collar, cuffs – and puts them together in a way that is not constrained by the proportions of the body. Unconstrained, the process can now lead to innovative shapes and unconventional material combinations in a piece where intricate embroideries add a soft note to an angular and unconventional expression.

‘I New It’ explores what happens when the traditional approach is turned around, emphasizing process over outcome and testing the ability of the body to adapt to the framework of the design. Instead of a linear design process that follows a given method or a set of rules, Freya Dalsjø explores how designers can change the design process to give themselves the freedom to experiment.

mink fur, linen, polyester thread, silk

Freya Dalsjø
Danish designer, b. 1989

Freya Dalsjø launched her own fashion brand in 2012 with a debut collection that was selected to open the Copenhagen Fashion Week that year. She likes to examine and push the boundaries of materials, aesthetics and the human body, challenging both physical constraints and social constructs. Focusing mainly on fur, silk and wool, she uses these classic and exclusive materials in irreverent and unorthodox colour and material combinations. She brings classic craft domains such as fur, knitting and embroidery into a modern context in products that are both functionally and aesthetically relevant to a contemporary audience. In addition to her fashion designs, she also has a hands-on involvement in stage design, sound and photography in connection with her fashion shows.

2012 to date: Creative director and founder of Freya Dalsjø
2011: Graduated as a fashion designer from the Royal Academy of Fine Arts, Antwerp

Selected collaborations
Kopenhagen Fur (six seasons)
Fashion shows during the Copenhagen Fashion week (nine seasons)

Selected grants and honours
2015: Designer of the Year, Elle Style Awards
2015: Nominated for the Woolmark Prize, Antwerp
2015: Three separate grants from the Danish Arts Foundation

Selected exhibitions
2015: ‘Danish Fashion Now’, Brandts, Odense, Denmark
2015: ‘Fur – An Issue of Life and death’, National Museum of Denmark
2013: ‘Fashion Scandinavia’, Somerset House, London


MINDCRAFT / Tuala Hjarnø

More from this exhibition

The Office <br>by benandsebastian
Heavy Stack (Extrude) <br>by Maria Bruun & Anne Dorthe Vester
Tension <br>by Christina Schou Christensen
Deal with it <br>by Rosa Tolnov Clausen
I New It <br>by Freya Dalsjø
Undecided Impressions <br>by Dark Matters
Hanabi / Out of My Mind / Cosmos <br>by Yuki Ferdinandsen
MIFTAH <br>by Halstrøm-Odgaard
Primal Pottery Project <br>by Ole Jensen
... after <br>by Irv Johnson
Winter Series <br>by Marianne Krumbach
Breathe <br>by Akiko Kuwahata
Sølvgade Chair <br>by Cecilie Manz
Denmark on my Mind <br>by Nicholas Nybro
Stafa <br>by Vibeke Fonnesberg Schmidt
Mindframes <br>by Øivind Alexander Slaatto
SUB3 and The Jaw Nuts Piece <br>by Henrik Vibskov